A few weeks back, standing in line at the cash register of the local gas station, the blogsters eyes wandered over the glossy rack, the weeklies and monthlies laid out as tiles on the magazines shelves.
That's what the rack is for.
There was our old easy confusion country living mag Landlust, good for a title chuckle very time, and there were all the others catering to different tastes and different wallets.
That time around, the cover of the weekly DER STERN stood out like a sore back. All 11 by 8 inches square showed a gorgeous, flawless female back, from just a few pixels below the waist up to a neck to die for.
Big medical doctor white block letters said BACK PAIN (the German word is a bit longer and with and "sch", nice and harsh). A slow procession of thoughts - that 30+ old brain again - filtered in through the banter of the station attendant with the customer in front.
DER STERN, ah, just recently we had seen a note about their most stellar moment in the 1980s when they published Hitler's diaries. A starry eyed STERN meteored into the public arena with the diaries of the monster. Except, they were fake.
The expert who had vouched for the diaries' authenticity became the butt of jokes, like a bad astrologer, his findings did not hold up for more than a day.
Nowadays, they are making their money with back pain?
The blogster found himself imitating a quipping TheEditor and banished the thought.
The back pain edition reflects the everyday sexism of the press.
How many pretty, late 20ths max females suffer from magazine cover worthy back pain? Probably zero, if you don't count a handful of professional athletes with bad coaches and bad luck,
Yet, there it is.
Screaming.
Buy me.
It didn't work with the blogster but it must be working well enough for them to use the old trope.
Did you click the link above? It takes you the the web version of the article, complete with a super slender, sexy dressed lady.
She obviously does not suffer from debilitating back pain.
Note to self: put back pain on the list of "easy to recycle topics" for the sad days when inspiration fails us.
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