There is a lot to say about the culture of shopping in a foreign country, and, I am sure, we will bring up some aspects in future posts.
Price labeling is my personal favorite when I come back to Europe. The price you see in the grocery store or any other store, is the price you pay.
There is no ambiguity, no guessing what amout of sales tax you are paying. If it says Euro 1.99, you are paying 1.99, not 2.20 or so.
As this example demonstrates, despite differences, the western world has embraced the .99 pricing system.
European minds work the same way as others with prices. Any opportunity to make yourself believe you paid less than you really did is warmly accepted.
Their minds also work the same way when it comes to attempts to work around transparent pricing. European airlines are almost as good as American carriers in inventing new fees, with a few weakening regulations blocking total ruthlessness.
But you continue to remain safe when shopping for groceries.
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