Endorsements are so much fun, so illuminating because they give us insights we might not find so easily otherwise.
Much of the endorsement game plays out in the noise of everyday life. We know sports celebs pick up endorsements, movie stars do the same.
And around election time, everybody and their uncle chases endorsements.
The K-landnews folks don't care much either way, except when there is an instance of an endorsement that shines a spotlight on a subject.
We call them "poison endorsements".
Like Deutsche Bank endorsing the Cyprus bailout. We wrote a little bit about Deutsche Bank but you need a better understanding of what this endorsement feels like.
For the older readers among you: imagine the Ku Klux Klan endorsing your human rights policy.
A less politically fraught image: the fox endorsing your security system for the hen house.
That's what Deutsche Bank's endorsement feels like.
One more thing:
We apologize to all the foxes out there.
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