And the title is a bad play on the emperor without garb.
We had no idea that someone would be in the courts for 10 years over the packaging of an Easter bunny.
But that is precisely what Swiss chocolatier Lind & Spruengli did. Their bunny must be a head turner, making executives knees' tremble and their brains...ah, never mind.
Their Easter bunny comes in a gold foil with a nice red cloth bow, and they decided to trademark this in 2000, after which they took competitors to court because their packaging allegedly infringed on the Swiss bunny.
The principal competing bunny is packaged in gold foil with a painted on brown neck band.
The top German court held: no infringement.
The top Austrian court, au contraire, handed a victory to the Swiss.
The K-landnews team is glad that none of the team members has spent any money on Lind chocolate in the past decade or so.
We have a suggestion for Apple Inc. spending the tons of cash they are sitting on.
While they should by the island of Cyprus, they don't want to be seen copying Larry E. as second comers.
So, instead, why not buy Lind?
Software developers love chocolate with their pizza, and Apple could teach Lind a lesson: it's about the curvature of the bunny ears.
Had they trademarked that, German courts would have upheld the claims, we are sure.
You can send us a box in recognition of our free advice.
We only buy holiday sweets at 50% off anyway.
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