Do you have the slightest idea what Dysprosium is?
A dystopian professional symposium? Something similarly weird?
Dysprosium is a chemical element you have probably never heard of. No worries, neither had we. According to Wikipedia, the stuff is actually used in laser materials and commercial lighting, go figure.
As blogsters, we are not interested in material things, and in terms of knowledge of chemistry, we are, well, a couple of electrons short of an atom.
Our Random Research team, by the way the best random research team money can buy, was checking out the periodic table of elements, when we noticed Dysprosium and it hit us.
Just like naming rights to stadiums and venues, corporations should be able to buy naming rights to chemical elements. Why let some scientist decide on a name? All you get are weird ones, like Dysprosium, Praseodymium, or Ununpentium.
Didn't someone try to copyright or trademark the number 0? They can do better.
The corporate world has done such immense good, why not grant them the privilege to buy naming rights, starting with rights to the weirdest elements first, and then slowly progressing to the nicer names, like silver, gold, or oxygen?
Take Ununpentium, a temporary name anyway according to Wikipedia. How about asking chip manufacturer Intel Corp. for a bid? They wouldn't have to be in the least bit creative, they could keep the "pentium" and just add Intel, as in Intelpentium.
Dysprosium might be a tougher sell, why not ask the Walt Disney company if they would want it, although we suspect they'd rather wait until "Gold" or "Silver" come up for sale.
So many business opportunities, so little time.
Incidentally, Dysprosium comes from the Greek word for "hard to get" because it took the researcher umpteenium attempts to isolate the element.
If you want your knowledge to shine at the upcoming company Christmas Party, you know, when you discuss the chances of giving Emma from Accounting a ride at the end of the night, you could wink and say "Dysprosium" to express that Emma is a bit hard to get. Of course, the opposite holds true, too -- a wink and "definitely not Dysprosium" may very well be your ticket to ride.
If any of you corporate branders actually land a chemical element name, some recognition to the blogster in the form of real silver or gold will be very much appreciated.
No comments:
Post a Comment